How packaging design is embracing responsibility | D&AD Awards Insights 2022

Dezeen Editor at Large Amy Frearson led this insights session with panellists from the Packaging Design Jury. She was joined by The Studio Creative Director Susanna Nygren Barrett; Design Bridge Chief Creative Officer Emma Follett; Interbrand Executive Creative Director Borja Borrero Torres; and Yard Studio Creative Director Yeonju Yang.

They discussed how packaging design needs to adapt to its new responsibilities, what this means for the unboxing phenomenon, and how some of this year’s winners seamlessly blended product and package.

Production: 90Seconds
https://90seconds.com/

#dandadawards #packaging #packagingdesign

Chapters:
00:00 How packaging design is embracing responsibility
1:25 Jury’s first pick - ShanTianTu’s Music Moon
6:20 Jury’s second pick - Pensando en Blanco’s The Real Organic Pistachio
10:28 Jury’s third pick - COLOURFORM Ruinart Second Skin
18:33 Jury’s fourth pick - I (Eye) am MIKAN
23:45 The biggest messages the judges took away from this year's winners


D&AD - Celebrating, inspiring, and nurturing creative excellence since 1962.
www.dandad.org/
Instagram:   / d_and_ad  
Twitter:   / dandad  
Facebook:   / dandaduk  
LinkedIn:   / d&ad  
Pinterest: https://www.pinterest.co.uk/dandad/