Скачать или смотреть How to Leverage Paid Media to Drive New Business | Frederick Vallaeys

How do you approach PPC in your organization? Today’s guest for Coffee with Closers knows everything about it.

Meet Frederick Vallaeys, a Silicon Valley entrepreneur, author, and leading influencer in PCC search marketing. As one of Google’s first 500 employees, Fred quickly established a reputation as a pioneer of PPC marketing as the company’s first AdWords evangelist.

Today, he is a co-founder and CEO of Optmyzr – a leading multi-award-winning PPC management software.

He distinguishes three key roles in PPC advertising - the PPC Doctor, the PPC Pilot, and the PPC Teacher.

To fully grasp these roles, it is important to understand the pilot's role in the plane. They only fly it for about 11 minutes per flight on average. Most of the time, their job is to be there in case something goes wrong and to make sure the inputs in the autopilot are correct.

The same applies to PPC. You have to be there and control the process. When you find out it’s broken, you become a PPC Doctor. When you bring into the machine learning a deep understanding of what impacts your business, you become a PPC teacher.

Coming up:

►What does it mean to be a product evangelist?
►How has the PPC industry changed over the last 15 years?
►Where can you leverage the power of AI and where will human input be necessary?
►Is there a minimum budget for a PPC campaign?
►How should marketers prepare to work without cookies?

Stay tuned for our conversation where Fred shares practical advice for marketers and senior leaders on how to use paid media effectively to drive new business.

-------------------------------------------------------------------------------------------------------------------------------
►Find Frederick Vallaeys on LinkedIn   / frederickvallaeys  
►Visit Optmyzr at https://www.optmyzr.com/
-------------------------------------------------------------------------------------------------------------------------------
This series is brought to you by OneIMS - a leading digital marketing agency helping businesses win new customers.





►Subscribe to our channel here:
   / oneims  

►Listen to our podcast
https://open.spotify.com/show/0rq9sO5...

►Visit our website here:
https://www.oneims.com/

►Follow OneIMS online:
Facebook:  / oneims  
LinkedIn:   / oneims  
Instagram:   / oneims  
Twitter: https://twitter.com/oneims?lang=en

►Find the equipment we used below

Sony A7iii: https://amzn.to/30jcsBc
Sony a6600: https://amzn.to/2DtUIKp
GoPro Hero7: https://amzn.to/39KnouY
Sony 24-240: https://amzn.to/2PfLqob
Sony 90: https://amzn.to/2Ximcdc
Sony 24-70: https://amzn.to/2Ptb4Gh
Sony 10-18: https://amzn.to/2EHrNDv
Shure SM7B: https://amzn.to/3glRgAm
Sennheiser G4: https://amzn.to/3feColW
Zoom H6: https://amzn.to/3fmrx9q
Manfrotto 290: https://amzn.to/3glRjfw
Godox SL-60W: https://amzn.to/30jdBbY