City Foundry STL Aims to Change the Culture of Midtown St. Louis

The key to finding a diamond in the rough is often imagination, and looking at the current state of the site that will house City Foundry STL, it’s hard to imagine much that sparkles. But Steve Smith, CEO of St. Louis’ Lawrence Group developers, saw that shine when others didn’t.

“There were definitely people who had that puzzled look in their eye, like do you really know what you’re doing? Does this really make sense? But that is sort of motivating for me.”

His motivation vegan with a look at the outside of the dilapidated Midtown structure with his son in tow, and a question at the security gate.

“Can we go in building and see inside,” Smith remembers asking. “And they said no. You might die. (He) literally said you might die."

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