Intro to Mass Communication & Social Media - Public Relations and Advertising

Описание к видео Intro to Mass Communication & Social Media - Public Relations and Advertising

Assess advertising and public relations as persuasive media; contrast the differences between those media and information media; explore persuasive writing techniques; identify the proper definitions of advertising and public relations; explore the relationships between journalists and public relations practitioners; analyze proper production of public relations campaigns; identify what a new release is; explain the concept of branding; critically debate and evaluate the concept of consumers of mass communication as audiences for subtle and overt advertisers.

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