Скачать или смотреть The Service-to-Profit Blueprint (Maximizing customer Lifetime value)

Most contractors spend thousands to get the phone to ring… then lose all the profit after the
first job.
Welcome to The Service-to-Profit Blueprint, a tactical conversation on Customer Lifetime
Value (CLV) and how to maximize it without being pushy, awkward, or “salesy.”
In this episode, we break down:
-The Leaky Bucket problem: Why most businesses get a customer once and disappear
-CLV explained: Why a “$200 tune-up” can really be worth $20,000 over 10 years
-Closing for the future: How techs can sell the relationship, not the repair
-The Membership mindset: Turning one-time fixes into recurring service agreements
-The Next Appointment rule: Never leave a home without a reason to come back
-Automated follow-up that works: Email/SMS at 3, 6, and 12 months
-Retargeting past customers: Ads that keep you top of mind (cheaply)
-Review generation: Why repeat customers are your best marketing asset
-Database mining: Finding “forgotten customers” and reactivating them
-Referral loops + VIP programs: Get customers to bring you their neighbors
-The 24-hour challenge: One simple move you can do tomorrow to increase CLV