Скачать или смотреть What Is Customer Profiling? A 5-Step Guide

A masterclass on creating ideal customer profiles. Learn how to conduct customer profiling the right way to drive better business decisions.

Read the article version of this video: https://www.spatial.ai/post/what-is-c...

Chapters:
00:00 The Power of Constraints in Creativity
00:57 Understanding Customer Profiling
01:26 Building Effective Customer Profiles
01:37 Understanding Customer Profiling
03:00 The Four Laws of Actionable Customer Profiling
03:22 Building a Comprehensive Customer Profile
05:21 The Importance of Data in Customer Profiling
05:34 The Power of Customer Profiling
06:32 Case Study: SeaQuest's Success with Customer Insights
07:46 Building Powerful Customer Profiles
10:56 Quantitative Grouping Techniques
11:48 Understanding Demographic Enrichment
14:12 Conducting Qualitative Interviews
14:39 Understanding Customer Insights through Qualitative Research
17:00 Quantitative Survey Design for Effective Marketing
17:13 Layering on Digital Research
20:05 Understanding Consumer Trends Through Research
20:25 Building Customer Profiles
23:30 Operationalizing Customer Insights
25:16 The Importance of Customer Understanding
26:39 Transforming Insights into Action

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About Spatial.ai:
Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and agencies to Fortune 500 companies, hundreds of businesses use PersonaLive to drive strategic decisions and enhance marketing performance.

Learn more or schedule a free 30-minute demo at https://spatial.ai