The Science of Pricing for Value | with Isabel Macdonald

How do you price your product to reflect its full value?

Behavioral scientist Isabel Macdonald of Irrational Labs shares how to nail your pricing by understanding how your users perceive value, the psychology and emotions that drive willingness to pay, and the paying experience.

Topics covered:

​✅ How the perception of price and value are shaped
​✅ The art of mapping price to value
​✅ The key cognitive biases that influence price perception, including framing and the endowment effect (& how to address them)
​✅ The 5 core concepts of behavioral science in pricing

​... and more!

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