Скачать или смотреть Westley and MacLean Model | UGC NET Mass Communication | 30 Models in 30 Days

Welcome to Day 9 of our “30 Models in 30 Days” series for UGC NET Mass Communication!

Today we break down the Westley and MacLean Model (1957) — a classic mass communication model that explains how media selects and modifies real-world events before sending them to the audience.

🔍 Key Concepts:

1️⃣ X1, X2, X3... – These are real-world events constantly happening around us.

2️⃣ A (Advocate/Communicator) – A person (like a journalist) selects certain events to communicate.

3️⃣ C (Gatekeeper/Editor) – The message is passed through a gatekeeper like a news editor or media platform.
This person can:

Filter the content

Add interpretation

Or even block some parts

4️⃣ B (Audience/Receiver) – The final, selected message reaches the public.

5️⃣ Feedback – The audience (B) can also respond, especially in digital platforms, making the model interactive in modern times.

💡 Unique Features:

Highlights the role of gatekeeping

Shows how news is filtered before reaching us

Explains both mass and interpersonal communication

Relevant in today’s media where platforms choose what to show you

🎯 Must-know for:

UGC NET aspirants

Journalism & media students

Understanding news flow & bias

🌐 Visit: www.medianmore.in
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