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A keyword or keywords are the words that, when typed in to a search engine, you would like to 'trigger' your site to appear.

They are words your customers are most likely to use to describe and search for you.

To achieve a good standard of Search Engine Optimisation, you need to decide on relevant keywords or keyword phrases that are appropriate for your company.

At the heart of successful SEO is determining what keyword or keywords to use when optimizing a website. Which keywords you choose can directly influencing where your website is ranked on search engine results pages.

You may want to choose multiple keywords by optimising different sections or pages of your website with different keywords.

Once a keyword(s) is selected it should serve as the focus of a site's SEO efforts.

Keyword Research is very important in SEO

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