Why Most Product Launches Fail And How Your Next Launch Can Succeed with Kusha Karvandi

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Kusha, an Inc. 500 entrepreneur with over a decade of experience in e-commerce. Kush shares his journey of building and selling three Amazon-based brands, emphasizing the importance of product differentiation, effective PPC advertising, and leveraging AI. He discusses sourcing strategies, the value of design patents, and the significance of iterative product improvement. Kush also highlights the benefits of diversifying sales channels and building an email list. This episode offers actionable insights for scaling e-commerce businesses to eight figures and beyond.

Here are the 3 action items that Josh identified from this episode:

Create Differentiated Products: Stand out in a crowded market by offering unique products.

Robust IP Strategy: Protect your innovations with utility or design patents.

Leverage Digital Marketing: Use platforms like Meta and Google Ads to capture customer data and build a customer database.