Get to the Point: Write Clearly, Concisely, and Professionally!

When we email someone for work, or write professionally, we need to get right to the point. This saves our reader time and helps them know what to do (what action to take) in response.

Make your writing clear and actionable by avoiding fluff words and get right to the point. To do this, avoid slow introductory statements in your sentences. Avoid "fluff" words that only add wordiness—not meaning.

Fluff words exist but don’t contribute to meaning, making your writing unclear and unprofessional. So why are they there? In this video Erin Lebacqz shows us how to avoid slow lead-ins, a bad habit often learned in school to satisfy word count. In business writing and professional writing, readers prefer that writers cut the fluff.

Fluff words and slow lead-ins frustrate readers by delaying meaning and make your writing tedious and imprecise. So using Erin's easy tips will help you express your thoughts and provide your readers information in concise, professional and powerful sentences.

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VIDEO CHAPTERS:
00:00 - Intro
00:22 - Avoid slow lead-ins
01:09 - What the Fluff?
02:04 - Example of slow lead-in
02:40 - Examples of Fluff
03:17 - Common slow lead-ins
04:35 - Put the meaning in front
05:16 - Frontload meaning with Who & What
06:29 - Start on a concise tone

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LINKS:

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