Why Apple's M1 Chip Is So Important

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Consider the experience that an iPhone or iPad delivers. Users can run the same apps on both devices, they can expect all-day battery life, an instant-on display, silent operation, and no overheating issues. But Intel-based MacBooks doesn’t offer any of that. They have a completely different system architecture that can’t run iPhone or iPad apps, real-world battery life always falls short of Apple’s estimates, especially for performance-intensive tasks, displays aren’t instant-on, operation can get quite loud due to fan noise, which is triggered because the processor is running too hot. So it isn’t hard to imagine that users might be a little disappointed with the MacBook experience compared to the iPad or iPhone. And Apple knows that. In fact, they’ve been aware of these glaring differences since the original iPad in 2010. During a meeting about the MacBook’s future roadmap, Steve Jobs brought his iPad and demonstrated it’s instant-on display compared to the MacBook’s less responsive display. He simply said “See this? I want that to do this.” And the only way to get the MacBook to have the same responsiveness as the iPad, was to build a custom chipset. And that’s exactly what Apple did with their new M1 chip. So in this video, I’ll explain why the transition from Intel to M1 is so important, and why it took Apple so long to do.