How To Write Cold Emails That Sell in 4 Steps

A good sales pitch helps you get more replies and boosts your chances of closing more deals.

Unfortunately, most people out there are too salesy in their emails and they use old approaches that bring no results.

In this video, you’ll find out how to provide value to your leads through your pitch and boost your outreach results.

Closing a deal is a win-win situation. Your prospects have a problem and you have a solution to their struggles.

Here’s how to make a great pitch in 4 steps:

Understand your prospect

You have to research your audience. What does their company do? What are their goals? What are their challenges?

Provide value

Once you’ve understood your prospect’s needs, solve their problems. Try to truly help them first by providing value when possible. By doing this, you will build trust with your prospect.

Add social proof

Social Proof helps you to establish a trustful connection with your prospects and make them see you as an excellent solution to achieve their goals. You can do that by mentioning relevant testimonials or stats.

Have a clear CTA

CTAs need to be clear and concise. And most importantly, it should give your prospect a clear idea of the next step.

If you follow these steps, there’s no doubt you will book more meetings and close more deals in the process!
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Find out more about finding your target audience:    • How to create an Ideal Customer Profi...  
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00:00 - Intro
00:17 - Cold outreach mindset
00:40 - What not to do
01:23 - What makes a great pitch
01:47 - Step 1: Understand your prospect
04:46 - Step 2: Provide value
07:22 - Step 3: Add social proof
08:51 - Step 4 - Add a CTA
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If you wanna get more replies and conversions, check out the eBook that will give you actionable tips on what to write in each part of your cold email for the best outreach results. 🔥

Get your free access here: https://www.lemlist.com/successful-co...
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Who are we?

lemlist is a tool that lets you personalize your outreach campaigns to create meaningful relationships with your clients and prospects. We specialized in how to leverage cold emailing and multichannel outreach campaigns to find new clients and retain existing ones.

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