Скачать или смотреть Leading Through Creativity feat. GoodRx SVP of Marketing Simon Cassels

Ever come across the iconic “Shot on an iPhone” campaign? Yep, Simon Cassels is behind that. In addition to directing one of Apple’s longest-running ad campaigns, Simon has lent his advertising chops to Ring, Amazon, Duolingo, and now GoodRx as the telemedicine platform’s senior vice president of marketing and chief brand officer.

Billie and Simon discuss the need for truth-telling and brand authenticity in an era of burgeoning AI and fear-based marketing tactics that value profit over peace of mind. And as two creative leaders themselves, Simon and Billie discuss how to empower and foster innovation on creative teams, and many more topics. With the Super Bowl — that behemoth of advertising and brand-building — just around the corner, Billie and Simon also explore the lively, ever-changing dynamics between leadership, MarTech, performance marketing, and creative entertainment.

Hot topics discussed:
How diversification of marketing channels can lead to fragmentation in advertising
Which methods and media can most effectively communicate ideas to a wide variety of audiences that range from advertising executives to cross-disciplinary digital product teams
Why creativity and consumer empathy drive revenue and brand loyalty