booktok & how it came to be

#booktok - a subcommunity on tiktok, absolutely exploded in the beginning of 2020 and our reading taste and habits haven’t been the same since.

in this video i wanted to discuss the rise of booktok with you, how it compares to the reading communities on #bookstagram and #booktube; tropification of books; book scandals (The Seattle Kraken & booktok, bikertok drama); smut; the impact of booktok on the publishing industry and so much more.
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🍿 timestamps:
0:00 - intro
02:10 - the success of booktok explained
10:20 - how booktok made reading fun again
17:55 - booktok changed the way we talk about books; tropification of literature
29:40 - smut, book scandals & diversity discussion
38:29 - booktok's impact on the publishing industry
42:32 - final thoughts & outro
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check out Jananie's channel:    / @thisstoryaintover  

🎥 YT video clips used:
   • is booktok performative? with jack ed...  
   • Ranking Emily Henry books from WORST ...  
   • December Wrap Up!! Last Books of 2018!  

🎥 YT videos mentioned:

discussing booktok:
   • how tiktok ruined reading + the "book...  
   • booktok & the hotgirlification of rea...  
   • is tiktok ruining reading? & the desi...  
   • Everything Wrong With BOOKTOK  
   • on the commodification of literature ...  

booktok vs fast fashion discussion:
   • on overconsumption, book hauls & bein...  
   • BookTok and overconsumption  
   • BOOK COMMUNITEA: TIKTOK TURNING PUBLI...  
   • is tiktok turning the publishing worl...  
   • BOOKTOK'S "'FAST FASHION" PROBLEM: is...  

smut & book drama:
   • Booktok Is A Fever Dream  
   • BookTok Has A Boundary Problem  
   • How BookTok's thirst invaded a family...  
   • Krakens, booktok, and you  
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🗞️ articles used/mentioned:
https://www.chron.com/culture/article...
https://bookriot.com/is-booktok-chang...
https://www.publishers.org.uk/wp-cont...
https://www.tiktok.com/business/en-US...
https://www.gq-magazine.co.uk/culture...
https://www.rollingstone.com/culture/...
https://magazine.catapult.co/dont-wri...
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📚books/fanfiction mentioned:
A Court of Thorns and Roses by Sarah J. Maas
People We Meet On Vacation by Emily Henry
Beach Read by Emily Henry
A Good Girl's Guide to Murder by Holly Black
It Ends With Us by Colleen Hoover
The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid
They Both Die at the End by Adam Silvera
The Song of Achilles by Madeline Miller
Circe by Madeline Miller
Ariadne by Jennifer Saint
A Thousand Ships by Natalie Haynes
Cleopatra and Frankenstein by Coco Mellors
Normal People by Sally Rooney
Big Swiss by Jen Beagin
My Year of Rest and Relaxation by Ottessa Moshfegh
We Were Liars by E. Lockhart
Magnolia Parks by Jessa Hastings
Finlay Donovan Is Killing It by Elle Cosimano
It Happened One Summer by Tessa Bailey
Fourth Wing by Rebecca Yarros
Throne of the Fallen by Kerri Maniscalco
A Court This Cruel and Lovely by Stacia Stark
The Ashes and the Star-Cursed King by Carissa Broadbent
Manacled by SenLinYu
Draco Malfoy and the Mortifying Ordeal of Being in Love by isthisselfcare, Brigitte Knightley
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🕯️ instagram:   / rayareadzzz  
🕯️ goodreads:   / 152132775  

💌 contact me via:
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thanks for watching and have a good one!

xoxo,
raya