Скачать или смотреть Predicting the Biggest SEO Trends of 2026

SEO is changing. If you don’t know these SEO and AI Search trends, you’re already behind.

Predicting the biggest SEO trends of 2026 means understanding one thing clearly: search is no longer just Google.

In this video, we explore how AI is reshaping SEO, content strategy, and digital advertising, and what brands and agencies must prepare for as we move toward an AI-first search ecosystem.

From ChatGPT and Perplexity to marketplaces, social platforms, and AI assistants, search behaviour is fragmenting fast - and traditional SEO strategies are no longer enough.

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What we cover in this video:

➡ The evolving search landscape
Search now happens everywhere; across AI tools, YouTube, Reddit, TikTok, Amazon. In 2026, visibility means understanding how people ask questions across multiple platforms, not just ranking in Google.

➡ The rise of the AI-shaped internet voice
AI answer engines deconstruct content, extract meaning, and reassemble it into compressed responses. This changes how content must be written, structured, and measured.

➡ Brand voice will rely more on video and multimodal content
As text becomes increasingly modular and paraphrased by AI, video, audio, and visual identity become critical for maintaining brand differentiation in an AI-driven web.

➡ AI agents and the future of SEO
AI agents are beginning to browse websites, compare products, make purchases, and manage subscriptions on users’ behalf. With launches like Perplexity Comet, ChatGPT Atlas, and Google’s agentic checkout, SEO must evolve to account for agents as a new class of visitor.

➡ The convergence of SEO and PPC
Organic clicks are declining, and AI platforms are introducing advertising directly into AI-generated answers. We examine how AI search advertising is emerging as a high-value channel, blurring the lines between SEO and paid media.

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Want help preparing for SEO and AI Search in 2026?

Join SUSO’s Partner Club, designed to help agencies and in-house teams align their strategies for the future of search. Members get access to:

➡ AI Search & SEO workshops
➡ Dedicated SEO help desk
➡ Technical health checks
➡ AI search visibility audits

Join Partner Club FREE 👉 https://susodigital.com/partner-club/

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Recorded by: Szymon Karpiński
Featuring: Nick Livermore, Veranika Zasimovich, Krzysztof Mierzyński, Jamie Stanley & Antony Simon
Edited by: Szymon Karpiński
Thumbnail by: Nick Livermore
Produced by: Veranika Zasimovich & Nick Livermore