The Evolution of RFID and Its Impact on IoT | Impinj's Matt Branda | E184

Impinj’s Vice President of Product Management, Matt Branda, joins the IoT For All Podcast to discuss RFID, how it’s evolving, and its impact on IoT and society. Matt Branda discusses the next evolution in RFID, RAIN RFID, and talks about why right now is the right time for it. He also discusses how COVID has impacted adoption and other challenges he’s seen in the industry. Ryan and Matt wrap up the podcast with a discussion regarding the education side of IoT and the challenges it imposes.

Matt Branda is Vice President of Product Management for Impinj. He leads a team focused on delivering world-class RAIN RFID connectivity products that provide industry-leading performance and reliability. Before Impinj, Matt worked for Qualcomm as Director of Marketing, 5G, and Cypress Semiconductor. He also holds a Bachelor of Science in Electronics and Communications Engineering from Rensselaer Polytechnic Institute.

Impinj, Inc. (NASDAQ: PI) is a leading provider and pioneer of RAIN RFID and has shipped more than 60 billion endpoint integrated circuits (ICs) and three million connectivity ICs and devices, extending the Internet to everyday “things” such as apparel, pallets, cases, pharmaceuticals, automotive parts, and luggage. This achievement reflects the adoption of the Impinj platform for digital transformation across diverse markets, including retail, supply chain and logistics, healthcare, automotive, and air transportation. The company recently launched the Impinj E710, E510, and E310 RAIN RFID connectivity ICs, which can be embedded into various industrial and consumer IoT devices. The chips extend the item connectivity opportunity to hundreds of billions of things worldwide and enable IoT device makers to meet the increasing demand for item connectivity in consumer-focused industries like retail and consumer electronics.

Discover more about RFID at http://iotforall.com
More about Impinj: www.impinj.com

Key Question and Topics from this Episode:
(0:00) Welcome to the IoT For All Podcast
(1:36) Introduction to Matt
(2:25) What is Impinj?
(3:27) Impinj use case
(5:08) What is RAIN RFID?
(6:52) Why is the time right for RAIN RFID?
(8:37) Impact of COVID on adoption
(11:34) Challenges encountered in development
(15:11) What makes RAIN RFID the right solution?
(16:57) Education side of IoT

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