Скачать или смотреть EP 401 | Microconversions and the ROI of SEO with Kevin Indig

Kevin Indig, Director of SEO at Shopify, shares some truly radical concepts towards how SEOs and business stakeholders should understand the ROI of SEO. Moving away from linear models and departing from transaction-based success goals leads us to understand behavioral modeling. Micro conversions map our trail of understanding of how valuable SEO really is now and into the future.

In his second part of our interview, Kevin covers the scientific methodology and mindset necessary for SEO improvements as Google evolves. We discussed in detail the opportunities to test with reversion control and baseline factors to clearly produce SEO results to the C-suite execs. SEOs need to be watching business results, not ranks. Check out this interview and tell us your thoughts about what we covered.

Kevin Indig’s history
What are the Director Of SEO responsibilities?
Did Shopify get flooded with help requests from new businesses during COVID?
Calculating the ROI on SEO
How are CEOs needing to be adaptable in 2021 towards SEO?
How to set up measuring the true SEO ROI, the Total Addressable Market (TAM)
What needs to be the modern understanding of SEO?
When Kevin witnessed changes in Google, now understood as user-intent
Using SERP features for queries to understand user intent to a better degree
Google’s changing understanding of topics.
Are the days of the SEO checklist gone?
Committing to the scientific method. Yup, it hurts.
Testing methodologies for SEO
Weeding out toxic SEOs and SEO agencies