Redefining B2B Dynamics in the Creator Economy

Описание к видео Redefining B2B Dynamics in the Creator Economy

The Creator Economy isn’t just for consumers or consumer brands anymore. Creators who develop platforms aimed at reaching professional audiences are gaining prominence, and B2B brands are taking note. Explore how these B2B creators and the brands that partner with them are rewriting the code for what “professional” looks like. Join Rahul Titus, Global Head of Influence at Ogilvy, Neil Waller, Co-CEO & Co-Founder at Whalar Group and Jasmine Enberg, Principal Analyst, Social Media, at EMARKETER as they discuss B2B dynamics and the creator economy.

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