MARKETING MANAGEMENT & TAXES) | Polytechnic 5th Semester | BTEUP Engineering 2025 #astechnic
📘 IMED | Polytechnic 5th Semester New Syllabus 2025 | BTEUP Engineering
अगर आप पॉलिटेक्निक 5वें सेमेस्टर के छात्र हैं और आपकी ब्रांच Electrical, Electronics, Mechanical, या Automobile Engineering है, तो यह वीडियो आपके लिए बेहद जरूरी है!
यहाँ आपको मिलेगा IMED (Industrial Management & Entrepreneurship Development) विषय का नया यूनिट-वाइज सिलेबस, जो BTEUP 2025 Odd Semester के अनुसार तैयार किया गया है।
📘 ENTREPRENEURSHIP
1️⃣ Introduction
1.1 💡 Concept / Meaning and its need
1.2 👨💼 Qualities & functions of entrepreneur + 🚧 Barriers in entrepreneurship
1.3 🏢 Forms of business organisations (Sole proprietorship, Partnership & others)
1.4 🏦 Schemes of assistance by agencies:
👉 NSIC, NRDC, DC, MSME, SIDBI, NABARD,
👉 NIESBUD, HARDICON Ltd., Commercial Banks, SFC’s, TCO, KVIB, DIC,
👉 TBI (Technology Business Incubators), Science & Tech Entrepreneur Parks
2️⃣ Market Survey & Opportunity Identification / Ideation
2.1 🔍 Scanning of the business environment
2.2 🏭 National & Haryana State industrial policies + business opportunities
2.3 📊 Types & conduct of market survey
2.4 ⚖️ Assessment of demand & supply in growth areas
2.5 💡 Identifying business opportunity
2.6 🎯 Considerations in product selection
2.7 🚀 Converting an idea into business opportunity
3️⃣ Project Report Preparation
3.1 📝 Preliminary project report
3.2 📑 Detailed project report (Technical, Economic, Market feasibility)
3.3 ❌ Common errors in project report preparation
3.4 🏗 Exercises on project report preparation
3.5 📂 Sample project report
📙 MANAGEMENT
4️⃣ Introduction to Management
4.1 📖 Definition & importance of management
4.2 ⚙️ Functions: Planning, Organising, Staffing, Directing, Controlling
4.3 👨🏫 Principles of management (Henri Fayol, F.W. Taylor)
4.4 🏢 Concept & structure of organisation
4.5 🏭 Types of industrial organisations & their advantages
4.6 📌 Line organisation, Staff organisation
4.7 🔗 Line & staff organisation
4.8 🛠 Functional organisation
5️⃣ Leadership & Motivation
5.1 🧑🤝🧑 Leadership: Definition, Need, Qualities, Functions
👔 Manager Vs Leader
📌 Types of leadership + Case studies of great leaders
5.2 🔥 Motivation: Definition, Characteristics, Self motivation
📌 Factors affecting motivation
📚 Theories: Maslow, Herzberg, Douglas McGregor
6️⃣ Management Scope in Different Areas
6.1 👥 HRM: Objectives, Manpower planning, Recruitment, Selection, Appraisal methods
6.2 📦 Material & Store Management: Functions, Objectives, ABC Analysis, EOQ
6.3 📢 Marketing & Sales: Importance, Functions, Distribution, Promotion mix, Sales promotion
6.4 💰 Financial Management: Importance, Functions, Income Tax, Sales Tax, Excise Duty, Customs Duty, VAT, GST
7️⃣ Work Culture
7.1 🏢 Healthy work culture: Introduction & importance
7.2 🎭 Components of culture
7.3 🙌 Importance of Attitude, Values & Behaviour
7.4 👥 Behavioural Science: Individual & Group behaviour
7.5 ⚖️ Professional Ethics: Concept, Need & Human values
8️⃣ Basics of Accounting & Finance (10 Periods)
8.1 📒 Accounting: Meaning, Double entry system, Trading A/c, P&L A/c, Balance sheet
8.2 💹 Objectives of Financial Management: Profit Maximization Vs Wealth Maximization
9️⃣ Miscellaneous Topics (10 Periods)
9.1 ✅ TQM (Total Quality Management): Statistical process control, Employee involvement, JIT (Just in time)
9.2 🧾 IPR (Intellectual Property Rights): Definition, Importance, Infringement (Patents, Copyright, Trademark)
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