What is marketing? Definitions of marketing by various authors 🤓

Hi! Let us welcome you to the first episode of the marketing knowledge with questus! Today we will introduce you to the definitions of marketing by various authors. We will also highlight the most important aspects that will help you understand the science of marketing.

In this video you will find the answers to the following questions:
What are the most common mistakes in categorising marketing?
What definitions of marketing have been proposed by Philip Kotler, The Chartered Institute of Marketing and David Jobber?
What elements or roles of marketing are included in each of the discussed definitions?

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