EP227. Is the beauty industry all just fluff?

In this episode of Green Beauty Conversations, Lorraine Dallmeier, CEO of Formula Botanica, welcomes Erika Geraerts, founder of Fluff Casual Cosmetics, to explore the concept of intentional beauty and its transformative potential within the beauty industry.

Erika Geraerts has redefined what it means to be a beauty brand with Fluff Casual Cosmetics. By focusing on minimal, refillable products and meaningful consumer engagement, Erika challenges the traditional norms of the beauty industry.

Join Lorraine and Erika as they discuss the challenges facing the beauty industry and how Fluff's countercultural approach aims to create a more mindful and ethical beauty landscape.



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