Dark Reality Of Bollywood Luxury Fashion

Luxury fashion brands have mastered the art of playing on our aspirations and insecurities.

In this video, filmed in the fashion capital of Milan, I explore the intricate web connecting Bollywood, luxury brands, and pop culture. From Stray Kids’ collaboration with Tommy Hilfiger to Jennie Kim's 200-hour custom Alaïa outfit, brands dominate the conversation with their marketing powerhouses.

We dive into Burberry’s infamous pearl dress and the century-old heritage of brands like Prada, Chanel, and Cartier, all found here in Milan. But beneath the glamor lies a darker truth: middle-class consumers are sold entry-level luxury while the elite enjoy true exclusivity with quiet, tailored luxury pieces.

I also discuss the Punjabi music industry's obsession with luxury brands and how Bollywood has used fashion to influence consumption habits for decades. Yet, behind the scenes, brands like Dior and Gucci have been accused of unethical practices, from exploiting cheap labor to deceiving consumers with fake "Made in Italy" tags.

In this deep dive, we question whether the luxury we aspire to is even real. Are we buying status or being manipulated by clever marketing? Watch to uncover the dark side of luxury fashion and how these brands thrive on aspiration
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In this video:

the luxury fashion game // 00:00
how bollywood promotes fake luxury // 5:45
the fake magic of luxury brands // 12:04
dark reality of luxury fashion // 19:15
the real hidden luxury // 25:15
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