Скачать или смотреть Understanding and developing ornamental horticulture in China

We took the pulse of China’s ornamental horticulture industry, with a webinar inviting ornamental horticultural growers and traders worldwide to learn about the Chinese flowers industry, on Tuesday 23 February 2021.
China’s development in recent decades has been truly remarkable. The future continues to look bright, although last year’s signs of growth are briefly moderating due to the severe impact of Covid-19 in the industry. Currently, China and other Asia Pacific regions are showing hopeful signs of recovery. The economic upturn is coming, and the best proof is skyrocketing shipping costs with people willing to pay exorbitant prices for products sent from China to Europe.
Five speakers who live and trade with China were ready to illuminate in abundance the opportunities and challenges in this country’s market.
Mr Wouter Verhey, the Agricultural Counsellor at the Dutch Embassy in Beijing. He discusses the state of China’s ornamentals sector while reflecting on the impact of, and responses to, the coronavirus pandemic.
Ms Julienne Zhu represents the Nursery Stock section of the China Flower Association (CFA), the industry’s most potent voice. She highlights the challenges and opportunities of nursery stock products in the People’s Republic of China and the change and progress this fast-growing sector experienced over the past few decades.
Ms Katherine Fan Young is the sales manager at Dutch-based Holex, which is arguably one of the biggest players in exporting flowers from the Netherlands to China. Katherine will detail how Holex’s wholly-owned Shanghai office today serves as an important logistics hub where flowers sourced worldwide come together to sell to Chinese shoppers who are always looking for new and niche products.
Mr Just Roos speaks on behalf of horticultural engineering company Codema Cultivation Systems from the Netherlands. This company leads the way in supporting ornamentals and fresh produce growers with the right technology. Codema opened its Beijing branch in November 2019 to be closer to its Chinese customers. One of them is AiBiDa for which Codema fits a mega rose farm in Lanzhou with state-of-the-art greenhouse technology.
Mr Arnoud Touw. He is ICL Specialty Fertilisers’ Business Lead in Asia for Turf and Ornamental. He explains why its iconic fertiliser brands Osmocote and Peter Professional are gaining momentum with Chinese growers working with containerised nursery stock and potted plants.
This webinar was organised by FloraCulture International (FCI) magazine, supported by the International Association of Horticultural Producers (AIPH), and hosted by JungleTalks.
Thank you to our sponsors Codema and ICL.
For more ornamental horticultural news visit www.floraculture.eu