Скачать или смотреть Why Publishers Rotate Ads—Even If Advertisers Hate It

Why do publishers rotate ads—and why do advertisers and users tend to hate it? In this video, I explore the economics and tradeoffs of ad rotation, including how it impacts performance, perception, and revenue.

Rotating ads mid-session might seem like a smart way to boost impressions, but it comes at a cost. This breakdown covers all sides—publisher, advertiser, and user—to explain why this tactic persists and how it shapes auction dynamics over time.

🔍 What you’ll learn:

What ad rotation is and why it happens

How timing impacts click-through rates

Why rotating ads can backfire with users and advertisers

How publishers justify the practice



#yieldmanagement #digitalmedia #pricesetting