Funnel Visualization in Looker Studio

As well as GA4, Looker Studio is here to stay and it is something you need to start exploring if you are interested in getting the most out of your Google workspace. Looker Studio is the rebranding that Google did of Data Studio, the popular data visualization tool. Since this is one of those updates that need special consideration, we asked Andreea from KPI. Studio to create this video in which she goes over one of the first things you might need to master if you are interested in getting your data storytelling to the next level. Do you know what we are talking about? Yes, it is exactly that. Funnels.

So follow along while Andreea shows us how it is done and what you can do inside this new iteration of this data visualization tool.


🔗 Links:

Visualization library: https://lookerstudio.google.com/visua...
TrueMetrics Article: https://true-metrics.com/data-studio-...
Mehdi’s Article: https://www.wissi.fr/blog/analytics/2....
Formula: IF(Funnel step [CF] = Individual Funnel step [CF] - 1, (Total users by step - Total users)/Total users,null)

Are you a reader more than a video person? Check this out 👉https://measureschool.com/funnel-visu...

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OUTLINE
00:00 - Introduction
00:19 - Community Visualization Charts
03:49 - Funnel Chart With Drop-Off Rate
08:33 - Looker Studio Regular Table Chart
11:46 - More Valuable Information