Скачать или смотреть From Patent Law to Shark Tank: Brandon Karam’s Journey with Pristine Sprays

Brandon Karam went from filing patents to formulating toilet spray on his kitchen counter.

In this episode, Brandon shares how he left a career in IP law to co-found Pristine Sprays, a toilet paper spray alternative to wet wipes. What started as a personal hygiene problem turned into a fast-growing CPG brand—now sold on Amazon, FAIR, and in 50+ retail stores.

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Timestamps:
0:00 From Law to CPG
0:41 Startup Obsession
1:22 The Wet Wipe Problem
2:32 Kitchen Formulation Begins
4:18 DIY Chemistry Trials
6:00 Manufacturing Reality Check
7:19 Finding the Right Partner
9:46 First Run Under $5K
10:38 Website Flop
11:57 Betting on Amazon
13:00 Retail via FAIR & Markets
14:29 Beating the Copycats
16:53 Amazon = Ally, Not Enemy
18:40 Shark Tank Strategy
21:28 First Big Spike
23:33 Staying Lean
25:00 Avoiding Cash Crunches
26:58 Daily P&L Checks
27:26 4x ROAS Goal
28:37 Buy What You’re Curious About
29:18 Slow Burn Wins

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Connect with Brandon on LinkedIn:
(  / brandon-karam  )

Check out Pristine Sprays:
(https://www.pristinesprays.com/)

Follow Will on X:
(https://x.com/buysellsmb)

Connect with Will on LinkedIn:
(  / fryw  )

Subscribe to SMB15 Newsletter:
(https://smb15.substack.com/)

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