Скачать или смотреть Kickstart Your Social Media Presence | How to Setup a Social Listening Campaign

Many people don't use social listening because they don't know how to do it, or they don't even know what it is. Social listening is a process of gathering intel on how people are engaging with your brand and how they're engaging with their friends and family in your market. It's important to monitor their conversations and get a feel for their interests in order to create a better relationship with your customers. You can do this by using tools like Twitter Spy and Mention. These tools work with your analytics software and show you how your customers are engaging with your brand on social media.

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