Скачать или смотреть How BISLERI became the king of Indian water bottled market?

Many of us have asked a shopkeeper Bhaiya, Ek Bisleri Dena when all we needed was a bottle of water when we were on a trip. Indeed, some of us may have received another brand in exchange for a Bisleri. But have you ever pondered how Bisleri was able to achieve such great success? An industry leader with a 60% market share and associated with drinking water – might have been the secret to its deep penetration in the Indian market.

Bisleri’s idea which was once labeled as crazy now rules the market. All because of its unique marketing tactics. Recognizing the potential in the industry like packaged mineral water, Bisleri became a global superstar in this industry.

Bisleri, with 17 factories, 33 co-packers, 11 franchisees, and a broad distribution and retail network across India, is at the forefront of the Aqua Green Revolution.

The Italian business, Bisleri, was purchased by Parle in 1969 and is one of the biggest corporations in India. As a result of sustained acceptance and strategic adjustments, it has risen to prominence.
In this video, we will talk about the story of Bisleri and will try to uncover how it achieved its massive success.

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