3 Requirements for Success in High-End Real Estate (Part 1 of 2)

3 Requirements for Success in High-End Real Estate (Part 1 of 2)

What happens when L.A. and NYC high-end real estate agents – who accounted for nearly $20 million in GCI in 2021 – converge in a Dallas podcast studio?

YOU get to hear multiple perspectives on what it takes to succeed in luxury real estate, that’s what.
On today’s Luxury Code, Jon & Lauren Grauman from the Westside of L.A. and Steven Cohen from Manhattan share their insights into the true meaning of luxury, the importance of authenticity, marketing tips and more!

Whether you’re a luxury agent looking for tips or you aspire to break into luxury real estate, be sure to join us for part one of this two-part episode.

00:00 – Intro
02:25 – How Jon & Lauren Grauman scaled to $12 million GCI in 2021
03:50 – Who is Steven Cohen?
05:46 – 3 components of success in the high end
10:20 – How to develop the skills necessary to succeed
14:55 – Marketing and maintaining relevance
18:27 – The alternative to direct mail to reach “ultra-luxe” consumers
20:28 – Factoring in the stigma of real estate
23:15 – How Steven evaluates potential marketing messages
26:10 – Making the client experience first and foremost
28:57 – The importance of relevancy
31:50 – How Million Dollar Listing changed everything


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For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.