Скачать или смотреть Bits About Books #87: Wes Bush, Author, "The Product-Led Playbook"

Wes Bush is a prominent Canadian entrepreneur and author.
He started his journey working at VC-backed, hypergrowth startups in demand generation, where he thrived by generating a high volume of leads for their sales teams. However, everything changed in 2016 during his tenure at Vidyard, when Wes launched a free product. Instead of paying hundreds of dollars to capture someone’s lead info, he could simply give users a great free product, and users would do the marketing themselves by sharing it with others. Millions of people have since used Vidyard’s free product.
Over the next three years, Wes wanted to see if he could replicate these results and started consulting hypergrowth and Fortune 500 software companies on how to grow faster by leveraging free products. His guidance was instrumental in helping these organizations accelerate their growth trajectories using a product-led growth strategy.
In 2019, Wes released the bestselling book Product-Led Growth: How to Build a Product That Sells Itself. This book popularized this new approach to doing business and sold more than 100,000 copies internationally from word-of-mouth alone.
The monumental success of the book led to the rebranding of his consultancy in 2020, which emerged as ProductLed.com, now recognized as the leading education company dedicated to advancing product-led growth. Their relentless focus on empowering software companies to become product-led has yielded remarkable results. By 2023, 700+ companies have collectively sold more than $1,000,000,000 in product-led revenue.
Wes’ mission is to make it easy for anyone to build a successful product-led business and change the way an industry sells for the better. He fulfills this by publishing free books and advising entrepreneurs on how to break through their product-led bottlenecks. When not helping his clients win, Wes enjoys traveling to exotic locations, playing pickleball, and reading a good history book.