The Success and Failures of Panerai Watches (Radiomir, Luminor, Submersible)

A Discussion around the Problems with Modern Panerai watches looking at a general overview of how the brand is perceived today. Our world of watches does require a certain Relevance, History and Popularity (sometimes Hype) to help define them. And as we have seen, Panerai as a brand has peaked and dropped over the years as its popularity came and went. There are many good lessons to learn from this and the future of our watch hobby.

#officinepanerai #panerai #paneraiwatch

Intro 0:00
Panerai Today 1:34
History & Impressions of Panerai 3:06
A Relevant Design? 5:35
Designing Modern Panerai 7:50
The Problems with Panerai 11:28
Conclusion 12:32

All Images are Sourced from either Press Release Photos or Public Listings.
Below are a list of the common sources that are used in no particular order:

Bob’s Watches | Revolution Watch | HQ Milton | Hodinkee | Monochrome Watches | Jomashop | Analog Shift | Bulang and Sons | Robb Report | Watchfinder | WatchBox | Phillips Watches | Christies | Timekeepers Club | Fratello Watches | Bexsonn | Worn and Wound | A Collected Man | Oracle Time | Time + Tide Watches

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