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In this video, we explore how the ancient Jagannath Rath Yatra from Odisha has become one of India’s greatest soft power symbols across the world. What began as a sacred tradition in Puri is now celebrated in countries like the USA, UK, Japan, France, and even Russia and South Africa. From massive processions in London and Melbourne to traditional chants in Tokyo and Berlin — this isn’t just a religious event anymore. This is civilisational diplomacy.

We break down how ISKCON and the Odia community helped globalise this Yatra, how it boosts Odisha’s economy, and how foreigners are connecting with Indian culture like never before. As Hollywood exported America’s culture, today Jagannath Yatra is doing the same for Bharat — silently, powerfully, spiritually. Watch till the end to understand why Jagannath Rath Yatra is not just a festival, but India’s soft power revolution.

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