Michael Bierut: We've ruined branding

Michael Bierut discusses how we’ve ruined branding and how his thoughts on branding have changed since starting his design career.

Michael Bierut has worked as a graphic designer for over five decades. His first job after graduating from the University of Cincinnati was for Massimo Vignelli where he worked for 10 years. He then became a partner in the New York office of Pentagram, where he’s worked for 32 years and counting.

This video is an excerpt from One More Question 📻 if you want to listen to the full episode go here – https://nwrk.co/omq-michael

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Host: Ross Drakes
Guest: Michael Bierut
Nicework team: Mpho Sethole, Jason Tuohy, David Hillier, Shannon Davis, and Tariro Mashanda
Nicework Theme Music: Audio Militia https://www.audiomilitia.com/
Music by David Cutter https://www.davidcuttermusic.com