AAA Games Make No Sense

It's time to stop labeling games by their budget.

Join Santi, a game designer in the video game industry, as he dives into the world of AAA gaming. In this thought-provoking video, Santi explores the concept of "AAA" titles, a term that has become ubiquitous in gaming culture. He challenges the notion that AAA is a meaningful label, arguing that it's often used as a marketing ploy rather than a clear indicator of game quality or scale.

Drawing on his industry experience, Santi examines the case of Ubisoft's Skull and Bones, showcasing how the AAA label can be manipulated to hype up games. He discusses how terms like "AAAA" are coined to justify developmental challenges, revealing the intricate relationship between marketing strategies and our perceptions of games.

Join Santi as he navigates the complexities of game development and marketing in the ever-evolving landscape of the gaming industry.

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chill background music by ZHRØ
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