‘Push It’ - Crafting Photoreal Creatures for the Super Bowl | Untold Studios | FMX HIVE 2022

Take a deep delve into how the BAFTA and EMMY nominated team at Untold Studios utilised the flexibility of Houdini to allow for greater efficiency and collaboration on a ground-breaking CGI creature job for the Super Bowl. 45 artists from around the globe teamed together to create seven photoreal creatures at record speed. Join the VFX Lead on the job Clement Granjon to find out more.

Clement Granjon is VFX Lead at Untold Studios known for delivering outstanding, realistic creatures. He has played a key role in many critically acclaimed commercials including the hit Super Bowl spot for Frito-Lay ‘Push It’ and Churchill’s ‘Slide’. He has also worked on high-profile film and episodic content such as ‘Batman vs Superman’, ‘The Crown’ and, most recently, Netflix’s series adaptation of ‘The Sandman’. Prior to joining Untold Studios he worked at The Mill and MPC on projects such as Chemical Brothers’ ‘Free Yourself’, Netto’s ‘The Easter Surprise’ and both Heathrow’s ‘Coming Home for Christmas’ and ‘It’s a Wonderful Flight’. Clement’s work throughout the years has gained him multiple industry nominations, including VES and British Arrow awards.


00:00:00 - Intro
00:00:49 - About Untold Studios
00:02:24 - Reel
00:03:32 - Frito Lay 'Push It'
00:05:00 - References
00:06:41 - Lookdev
00:08:40 - Modeling
00:09:55 - Grooming
00:12:16 - Custom Tools
00:15:45 - Fur Template
00:23:58 - Shading
00:30:51 - Q&A