How to Create a Cohesive Instagram Feed

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Video Notes:

This video shares the three keys to creating a cohesive Instagram feed.

KEY #1: LIGHTING

While having good lighting is certainly key to having a good photo, in order to have a consistent looking feed, you’ll need to pick your favorite style of light and stick to it. For example, if you’re going for a bright-n-airy feed, you’ll probably always want to photograph during daylight hours and avoid shadows in your pictures. If you want a moodier vibe you may want to take your photos after the sun goes down. Regardless of the type of lighting you like, figure out how to do it and make sure to photograph in similar lighting every time to really help create consistency across all your photos.


KEY #2: COLORS

If you haven’t thought about what colors you want associated with your brand, this will definitely make a big, big difference in creating a cohesive look on your Instagram feed. Choose 2-3 colors that represent your brand (or however many colors make sense for your brand) and always include at least one of those colors in each photo you upload to Instagram. You don’t have to include all your colors in every photo, but do include at least one of your colors in each photo. If you do this, when you look at your feed as a whole, it’ll create a cohesive color palette. And, if there are any colors that distract from your color theme, just move them out of the frame before you capture the photo, or if you notice it after you’ve already taken the photo, you can crop or edit the colors out.

If you’re not sure how to pick your brand colors or if you want make sure you picked the right ones, scroll up to the top to get my FREE download, “What Your Instagram Theme Colors Say About Your Brand”. The PDF guide explains what each of the top 8 brand colors mean, so you can make sure your feed is communicating the right message about your brand.


KEY #3: MOOD

Pick a mood for your Instagram feed. Whatever mood you’re going for (energetic, elegant, chic, playful, or whatever else), make sure to photograph poses (or arrange objects) in a way that align with that mood. If you have trouble deciding which colors and lighting to choose, picking your feed’s mood first may help give you clarity about what colors or lighting style to choose. As you’re deciding what mood you want to communicate in your feed, definitely give some consideration to how you want your followers to perceive your brand.

Once you’ve nailed consistent lighting, colors, and mood, your feed should be INCREDIBLY cohesive!

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