How to Optimize Your SEO Content for AI Based Search Engines

The Top AI tools for SEO and Content Marketing for eCommerce in 2023

Search engines have been using AI technology for a couple of years now, but again, the power of AI in terms of how much data it can process and sort through is multiplying every single day.

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In this video we will discuss some tips to do SEO and optimize your content for AI-based search engines:

1. Focus on user intent. You have to understand the needs of your target audience.

2. You need high quality content. Don't just feed a topic to AI. Get the output and publish that on your website.

3. Optimize for semantic search. If you don't know what semantic search means, go to Google search and find out, because this is a very, very important terminology. Semantic search makes it easy for search engines to understand the context of your content, its structure and its intention.

5. Optimize for voice search. ChatGPT gave us a chat-based AI, but we still have to type. The natural next level of a chat-based AI is voice-based AI because then I'll be able to just say whatever I want and get an answer back. As a matter of fact, the new version of ChatGPT promises audio and video processing as well. So why would you not optimize your content for voice search?

6. Improve page speed and the mobile friendliness of your website. 99% of websites out there still load in over three seconds.

7. Use multimedia content. You must have images, video, and other multimedia content on your website. A multimedia content is something like a product configurator. Anything that you can help your users to find what they're looking for faster.

8. Focus on EAT. EAT stands for expertise, authority, and trustworthiness. AI-based search engines evaluate the quality of your content. You can establish your credibility and showcase your expertise by providing authoritative sources and build trust with users through transparency and consistent content.

9. You have to engage in social media. Social signals are big for AI-based search engines.

These are very exciting times. This is going to move very, very fast. Are you going to be able to keep up with all these changes?

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