Cinematic Fashion Video - Shot on Fujifilm GFX 100 II - Apéro Label Spring / Summer '23 - Tuscano

Thanks for watching! I recently upgraded my Fujifilm GFX100s to the new GFX 100 II due to the new video capabilites and the fact I do a lot of campaigns where I have to shoot both video and photos at the same time.

Usually, I would shoot stills with the 100s and then use my RED cinema camera for the video.

I decided to try shooting everything with the most basic setup I could - just the camera and lens, no cage, no rigging or external monitor, all handheld.

Shot in f-log2 using the Fujifilm GF 45-100 Lens at base ISO for f-log2 (800 for the GFX100 II), edited in Davinci Resolve and colour graded with Dehancer.

Crazily enough, I used the Arri Alexa LogC Settings for the colour space transform with Dehancer, showing that fujifilm f-log2 is very close to Arri LogC.

Hope you enjoy the film!

Brand: Apéro Label (www.aperolabel.com)
Model: Estelle Davidson (Viviens Models)
HMUA: Simmy Carr
Lighting Assist: Kacper Czerniak

You can find me on Instagram (@laz.smith) and my website (www.coeurvisual.com)