How culture is messy and why that’s good | John Curran | TEDxHull

We are making a big mistake by simplifying how culture works. It shapes how we live our lives, the values we hold, the relationships we form and the decisions we make. Culture is also
complex, it’s messy, it’s unpredictable, it’s irrational. In order to innovate new creative possibilities, we need to embrace the complexity of culture.

Dr. John Curran is a leading global business
anthropologist and executive trainer and
facilitator. His expertise lies in building
strategies by understanding how everyday
culture shapes the way consumers think and
act, how brands resonate with the world they
exist in, and how organisations build internal
cultures that allow for innovation, creativity
and high performance. He consults for some of
the world’s most famous brands and conducts
anthropological research projects, C-School
training programmes and innovation workshops
across the globe.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx