Скачать или смотреть How OTT Platforms Really Pay: It’s Not Your Story, It’s Your Audience!

Netflix and other OTT platforms don’t buy stories — they buy audience value.
Example: RRR, whose digital rights reportedly sold for ₹150 crores, all because of massive watch hours and global demand.

Here’s how OTT decides a movie’s price:
1️⃣ Watch Hour Predictions – More predicted watch time = higher price.
2️⃣ Regional Demand – Which countries, languages, or regions the movie will trend in.
3️⃣ Post-Release Longevity – How long people keep rewatching the film.
4️⃣ Multi-Language Appeal – Movies like Leo, Kantara, RRR earn big due to pan-India demand.

🎥 On OTT, emotions pay, data pays, audience pays — that’s the real business.(OTT revenue,Watch hours,Netflix pricing,Regional demand,Digital rights)#OTTBusiness#NetflixInsights#MovieMarketing#DigitalRights#RRRMovie#FilmIndustryFacts#ContentStrategy#OTTPlatform#WatchHours
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