Episode 41 – 120 million – Food and Social Media with The Stoner’s Cookbook

Matt Gray is the CEO of The Stoner’s Cookbook and co-creator of Herb, the first cannabis coffee table cookbook. Just over a year ago, their FB page had 30,000 likes.

As of this episode, they have over 3 million. Monthly, they reach 120 million users via all online channels! We go behind the scenes of the exploding media platform (numbers don’t lie!). In today’s show, we cover:

The movement to de-stigmatize cannabis and establish it as a legit cooking ingredient
How Matt Gray multiplied the reach of The Stoner’s Cookbook
Inside the development of the crowdfunded book Herb
Easy to implement social media tips
Bonus: Matt and Danny debate the worst tasting superfood

Full show notes: http://www.foodstartupspodcast.com/st...

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