Скачать или смотреть Davidoff's New 'The Difference' Campaign & The Signature No. 1 | An Interview With Anthony Rossouw

Join Lewis as he talks with Anthony Rossouw, the Brand Activation Manager of Davidoff, regarding Davidoff's new campaign 'The Difference', why they have decided to take this step, what it means for the future, along with discussing the latest release from the Davidoff Signature portfolio - the Signature No. 1

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SIGNATURE

The originals of the cigar world. The mild Signature blend promises timeless, elegant aromas of characteristically clean and creamy aftertastes.

NO. 1

This is where the story began. The first of a thousand pages of pleasure for cigar aficionados across the world and across the decades.

In 1969, as Apollo 11 blasted off for the moon, Davidoff launched its Classic Number One. Christened a Classic and destined to be a classic. This was the iconic format, the panetela larga which defined the Davidoff difference.

Smoothness had reached new heights and new lengths. Here was a cigar which was luxuriously long, slender but mild and aromatic. Indeed, its aromas were instantly recognisable. This was a statement of how Davidoff would do things differently.

Not different to be different. Different to be better.

The Davidoff signature had been written on the world of cigars. Fittingly then that the Classic No. 1 should be reborn as the Signature No. 1 Limited Edition. The format and blend have been lovingly recrafted by our rollers half a century later. The construction is, as it always was, immaculate from start to finish. Consistency is how we have always rolled.

Once again everyone has the opportunity to enjoy one of the best loved cigars in the cigar world.

Each one is a tale with twists and turns, sensations developing like the most compelling of plots.

Like any classic novel, you will not want to put it down.