Скачать или смотреть Amplifying Your Brand Voice: Zumo Founder Shares Digital Media Strategies - Alfie Brown

Amplifying Your Brand Voice: Zumo Founder Shares Digital Media Strategies - Alfie Brown

Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠⁠the-plattform.com⁠⁠) and Tigz Rice (⁠⁠tigzrice.com⁠⁠). Guest Alfie Brown of Zumo Agency (⁠zumoagency.com⁠). Produced by Connor Wells (⁠⁠connorwells.com⁠⁠).

Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries.

In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From startups to established companies, we'll hear from founders who have built their businesses from the ground up, and from CEOs who have taken the reins and transformed their organisations.

Alfie Brown is no ordinary professional; he's a narrative-shaping, brand-creating, strategy-pioneering heavyweight in the digital media world. At Zumo Agency, he's aligned with industry giants like Bloomberg, The Independent, Business Insider, City A.M., Reuters, and INC to orchestrate high-octane global campaigns and elevate brands. He deciphers the market, understanding customer behaviour, and employing innovative strategies that not only succeed but redefine the game. He has a talent for amplifying your voice, be it through captivating videos, podcasts, or thought-provoking content. Simply put, he doesn't just build brands; he makes legends. His speciality is crafting bulletproof digital reputations and enduring legacies, believing in the power of communication, groundbreaking strategies, and the authenticity that drives them.

Key Takeaways:
Enhancing a business's digital narrative by connecting with top-tier media platforms is crucial for brand visibility
Targeting MDs and CEOs to elevate their brands through media leverage is a key strategy for digital media agencies
Challenging existing platforms and offering unique solutions can be a powerful motivator for entrepreneurs
Resilience, self-care, and balancing business with personal life are essential for success in entrepreneurship
Uncertainty and excitement about the future are common feelings among business owners as they grow and evolve

Chapter Breakdown:
02:30 Discussion on amplifying client voices and its importance
05:03 Introduction of guest Alfie Brown of Zumo agency
07:01 Alfie's background in digital media and strategy
12:00 Zumo's approach to targeting MDs and CEOs for brand elevation
14:13 The story of Harford Investor and motivations for challenging existing platforms
19:04 The mission behind Zumo agency and its inspiration
21:21 Notable projects and Zumo's strategy for amplifying client authority
27:03 Alfie's personal motivations and drivers for success
31:47 Advice for budding entrepreneurs about the realities of starting a business
34:58 The importance of self-care and resilience in entrepreneurship
38:16 Alfie's uncertainty and excitement about Zumo agency's future

You can also find us on Instagram ⁠⁠@diariesofbadassbosses⁠⁠, Facebook at ‘⁠⁠DOBB Podcast⁠⁠’ and LinkedIn at ‘⁠⁠Diaries Of Badass Bosses⁠⁠’.
Subscribe to our podcast on ⁠⁠Spotify⁠⁠/⁠⁠YouTube⁠⁠/⁠⁠Apple Podcasts⁠⁠ and all other audio streaming platforms for new episodes on Wednesdays.

Contact us:
Penny Joyner-Platt – ⁠⁠[email protected]⁠⁠ Insta: ⁠⁠@the.plattform⁠⁠ Facebook: ⁠⁠The.Plattform⁠⁠ LinkedIn: ⁠⁠Penny Joyner-Platt⁠⁠
Tigz Rice – ⁠⁠[email protected]⁠⁠ Insta: ⁠⁠@tigzrice.branding⁠⁠ ⁠⁠@tigzrice⁠⁠ Facebook: ⁠⁠Branding By Tigz Rice⁠⁠, ⁠⁠Boudoir By Tigz Rice⁠⁠ LinkedIn: ⁠⁠Tigz Rice⁠⁠
Connor Wells – ⁠⁠[email protected]⁠⁠ Insta: ⁠⁠@cjw_hq⁠⁠ Facebook: ⁠⁠Connor Wells⁠⁠ LinkedIn: ⁠⁠Connor Wells⁠⁠
For Podcast enquiries, contact Penny at: ⁠⁠[email protected]⁠