Скачать или смотреть Beginner Guide to Digital Marketing | OTAO Expo

Learn how to connect, engage, and grow an audience online. This comprehensive beginner's guide from the OTAO Expo demystifies the world of Digital Marketing, providing you with a clear roadmap to understand its core channels, strategies, and how they work together to achieve real results.

Whether you're promoting a business, a personal brand, or a creative project, this session will give you the foundational knowledge to start planning and executing effective online campaigns. No prior experience needed.

In this essential guide, you will learn:

The Digital Marketing Landscape: An overview of key channels like social media, SEO, email marketing, and content marketing.

Core Concepts Demystified: Understanding your target audience, the customer journey, and key metrics (KPIs).

Content is King: How to create valuable content that attracts and retains attention.

Social Media Strategy: Choosing the right platforms and learning the basics of community engagement.

Your First Action Plan: A simple framework to define a goal and choose your first digital marketing tactics.

Transform from a beginner to a savvy marketer with a clear understanding of where to start.

About This OTAO Expo Session:
This practical workshop is part of the OTAO Expo, an initiative by CivilSalt through the NeutralScope learning platform. We focus on teaching in-demand, real-world skills through structured and accessible lessons, empowering you to navigate the digital economy with confidence.

Ready to dive deeper and master these skills with hands-on practice?
Explore interactive courses, simulations, and project-based learning paths on digital marketing and other high-growth fields.

Start Your Marketing Journey on NeutralScope: https://www.neutralscope.com

Discover CivilSalt's Innovations: https://www.civilsalt.com