Скачать или смотреть Brand-Building 101 | Powered by Jameson Connects | Dhruv, Anchit, Vaishnavi, Urvash, Kuship

Hosted by the awesome Janvi, this session was a total game-changer for anyone looking to build a killer brand. We heard from some of the coolest minds in the game: Dhruv from Almost Gods, Vaishnavi from Balav, Anchit from CDC, and Urvash & Kuship from Warping Theories.

They gave us a checklist on what it really takes to stand out as a brand – and it's not just about aesthetics; it's about finding a unique voice and connecting with your audiences on a deeper level. Anchit shared how his team built their brand by staying true to themselves, while Urvash & Kuship showed us how to add a modern twist to classic aesthetics.

This session was a reminder that authenticity is key. Forget cookie-cutter brands, it's time to revamp individuality and build something that is special and timeless.

Chapters:
00:00 - Intro
00:45 - The Story behind the Brand Names
03:20 - Ensuring Brand Visibility amidst heavy competition
08:15 - Importance of Brand Identity
12:10 - Personalizing your Brands
17:30 - Defining 'Meaning' in Craft
21:10 - Converting Inspiration into Collections

This conversation was recorded at IFP Festival Season 14, 12th October 2023
Mehboob Studios, Mumbai.

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The song 'Running by Nede' was made during IFP's 50-Hour Music Challenge.
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