How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO

Join Elizabeth Pemmerl, Chief Revenue Officer at GitHub, as she shares an in-depth look at GitHub's journey with CoPilot and its growth from an internal tool to a widely adopted AI product.

With nearly a decade of experience at GitHub, Elizabeth discusses the importance of customer feedback, iterative development, and scalable strategies for product and team growth. Learn about the challenges, successes, and key strategies employed at GitHub to reach tens of thousands of organizations and millions of users leveraging AI solutions.

00:00 Introduction and Welcome
00:19 GitHub's Journey and Achievements
01:01 Responsibilities as CRO
01:23 The Evolution of GitHub Copilot
02:14 Customer Feedback and Iteration
07:12 Challenges and Learnings in Sales
19:02 Scaling and Support Strategies
22:20 Partner Strategy and Revenue Plays
24:59 Conclusion and Final Thoughts

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