Скачать или смотреть Decisions 2025 MPLS: The Agency Transformation: Embracing AI and Human Innovation

FEATURED SPEAKERS:
Malorie Benjamin: Chief Transformation Officer, Dixon Schwabl + Company
Ali Broback, Chief Client Officer, ODN
Marla Kaplowitz, CEO, 4As (Moderator)
Joshua Lowcock, President, Quad Media

ABOUT:
AI and technology are rapidly transforming marketing as we know it, making it crucial for agencies to adapt. This session will explore how agencies can draw on their internal creativity and expertise to successfully navigate these changes. Discover actionable strategies for utilizing your team's unique skills to not only keep up with technological advancements but to also flourish in this new era. Learn how to combine human ingenuity with cutting-edge tools to boost creativity, drive innovation and future-proof your agency's success. Gain concrete tactics to turn disruption into opportunity and confidently lead your agency into the future.

Recorded 3/26/2025