Скачать или смотреть ROOTS & LEGACY - BITTER turn SWEET | PEK SIN CHOON 白新春茶庄 | NANYANG TEA | SG60 Nostalgic Singapore

#白新春茶庄 #peksinchoon #SG60

During my trip to Singapore, Kenry Peh of PEK SIN CHOON PTE LTD 白新春茶庄 was so kind to set aside some time amidst his busy schedule to share with us about how Pek Sin Choon grew roots in Singapore, the struggles laying the path ahead for the family. How Kenry earned 5 cents for an ice ball and how he dread getting a knuckle to his head.
Kenry also shared the anecdote "Bitter turn Sweet" and what it means for legacy and posterity.

Pek Sin Choon Pte Ltd is one of Singapore’s oldest tea merchants. It was founded in 1925 by Bai-Zhuang Dan Niang and her son Pek Kim Aw.
1925 was the Year of the Buffalo according to the Chinese Horoscope, and Pek Kim Aw was also known as “Buffalo Head” for his upright character.
The “Cowherd Boy on Buffalo” thus became a company trademark – synonymous with the cherished values of family, community and our ethos of “quality tea for all”.

Peh Ching Her (Kenry Peh), the fourth-generation tea man, was one of the youngest grandson who joined the family business in the 1990s, training for half a decade before taking the reins.

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