Craft Beer's BIGGEST Controversy: The Story of Goose Island

Let’s learn about Greg Hall, the former brewmaster of Goose Island Beer Co. He is directly tied to the success and innovation at Goose Island, being the son of the founder, and is the mastermind behind barrel-aged stouts in the early days of craft brewing. His reign at Goose Island ended in 2011 when beer drinks saw Goose Island sell out and became a member of the Anheuser-Busch InBev: a company that has consistently mocked craft beer. Let’s learn about the evolution of Goose Island and where Greg Hall is today.

- DRINKS MENTIONED -
312 Urban Wheat Ale: https://z.btbb.cc/312Wheat
Matilda Ale: https://z.btbb.cc/Matilda
Tropical Bear Hug Double IPA: https://z.btbb.cc/BearHug

Buy your own beer glasses from VISKI. Use code VISKIAFF10 for 10% off: https://z.btbb.cc/ViskiBeer

- FOR FURTHER READING -
Barrel-Aged Stout and Selling Out, by Josh Noel: https://z.btbb.cc/BASBook

- TIMESTAMPS -
00:00 Introduction
1:06 The New Venture
2:45 Greg as Brewmaster
3:56 A New Facility
5:57 Greg’s Interests
7:40 Anheuser-Busch Takes Notice
8:28 A 42% Stake
10:34 Greg Leaves the Goose
12:05 Greg’s Escape from Beer
13:00 Trouble at Goose Island
15:01 Virtue Cider
15:47 The Bud Light Controversy
16:39 Greg Hall Today
17:24 Outro